Evidence, with the window attached
Case studies
Three write-ups with real numbers behind them — Search Console exports, PageSpeed audits and a 211-site survey of local business websites. Every figure says where it came from and what it does not prove.
Original research · Marbella & Málaga · August 2026
211 Marbella business websites, measured↗︎
I pulled every restaurant, barber, garage and beach bar I could find on Google Maps, ran Google's own speed test against each one, and wrote down what came back. The median local business site takes 7.5 seconds to show its main content.
66/100 median performance score
1 September 2026 · 8 min read
Case study · Healthcare · Marbella
A Marbella dental clinic's first 15 months in search↗︎
Prisma Clinic went live with a booking wizard, WhatsApp capture and three languages. Here is every number Google recorded afterwards — including the queries it still has not won.
101,872 impressions
1 September 2026 · 7 min read
Case study · Real estate · Costa del Sol
Four languages, four different search markets↗︎
Nøva Marbella went live in English, Swedish, Dutch and German. Nine months of Google data shows which of those four bets paid off first — and it was not the obvious one.
22,417 impressions
1 September 2026 · 6 min read