Prisma Clinic is a dental and aesthetic clinic in Marbella that answers the phone at three in the morning. That is the whole proposition, and it is the reason the site was built the way it was: a multi-step booking wizard rather than a contact form, WhatsApp capture on every page, and separate Spanish, English and Swedish versions rather than a language switcher bolted onto one set of pages.
A clinic site is a good subject for a case study because the search demand is real, local and measurable. Nobody idly browses for an emergency dentist. Every impression below is somebody in or near Marbella with a specific problem, and every click is that person choosing this clinic over the one above it in the results.
The 15-month picture
- Impressions
101,872
Impressions
15 months
- Clicks from search
1,894
Clicks from search
15 months
- Average position
11.8
Average position
all queries
- Monthly impression growth
5.2×
Monthly impression growth
Jun 2025 → Aug 2026
Google Search Console, property sc-domain:prismaclinicmarbella.es, 1 June 2025 – 29 August 2026. Impressions count every time a page appeared in results; clicks are visits that followed.
Impressions per month
The shape matters more than any single month. There is no launch spike here — search growth for a local clinic is a slope, and the slope only becomes obvious across a year.
- Jun 251,889
- Jul 254,561
- Aug 255,079
- Sep 255,985
- Oct 256,111
- Nov 254,874
- Dec 255,636
- Jan 266,812
- Feb 267,342
- Mar 269,518
- Apr 267,522
- May 267,152
- Jun 269,345
- Jul 2610,268
- Aug 269,778
The languages nobody optimised for
The site ships in Spanish, English and Swedish. Swedish is there because Marbella has a large Scandinavian community, and it earned its place: Sweden sent 95 clicks at an average position of 6.7 in the last twelve months, from a market that most local clinics ignore entirely.
The unplanned result is more interesting. The site also ranks in the top three for German, French and Dutch queries — “zahnarzt marbella” at position 2.6, “dentiste marbella” at 2.3, “tandarts marbella” at 2.9 — without a single page in any of those languages. Those searchers are looking for a Marbella dentist from abroad, the competition for their exact phrasing is thin, and a fast, well-structured page in a neighbouring language is enough to take the position.
The lesson is not “skip translation”. It is that in a market built on foreign residents and visitors, the non-Spanish demand is larger and less contested than the Spanish demand, and most local competitors are not looking at it at all.
Where the site ranks
Top queries by clicks, last twelve months. Brand searches are included and marked — separating them is the only honest way to read a table like this.
| Query | Impressions | Clicks | Avg. position |
|---|---|---|---|
| prisma clinic marbella (brand) | 1,664 | 410 | 1.2 |
| dentista marbella | 3,753 | 35 | 10.7 |
| emergency dentist marbella | 1,829 | 22 | 4.1 |
| clinica dental marbella | 3,410 | 9 | 31.7 |
| dentist near me | 1,881 | 9 | 8.4 |
| dentista urgencias marbella | 898 | 8 | 8.2 |
| zahnarzt marbella (German) | 166 | 8 | 2.6 |
| dentiste marbella (French) | 384 | 7 | 2.3 |
| tandarts marbella (Dutch) | 75 | 4 | 2.9 |
| dentista 24 horas cerca de mi | 58 | 3 | 1.7 |
Mobile is where the decision happens
Desktop produced slightly more impressions than mobile over the last twelve months — 48,011 against 41,727 — and barely a third of the clicks. Mobile click-through was 2.92%; desktop was 0.81%.
That gap is the argument for building a clinic site mobile-first and putting a WhatsApp button within thumb reach of every screen. The person searching “dentista urgencias marbella” on a phone at 23:40 is not comparison-shopping. The desktop impression is research; the mobile impression is an appointment.
Mobile vs desktop
- Mobile CTR
2.92%
Mobile CTR
1,220 clicks / 41,727 impressions
- Desktop CTR
0.81%
Desktop CTR
388 clicks / 48,011 impressions
- Mobile advantage
3.6×
Mobile advantage
click-through ratio
- Clicks from outside Spain
27%
Clicks from outside Spain
441 of 1,643
Last twelve months. Tablet accounted for a further 35 clicks from 605 impressions.
What has not been won
“Clínica dental Marbella” is the biggest phrase in the category and the site averages position 31.7 on it — page three, 3,410 impressions, nine clicks. It is visible to Google and invisible to patients. “Dentista Marbella” sits at 10.7, right on the edge of page one, where a single position is worth more than the ten below it combined.
Both are winnable and neither is won. Getting them takes the things a website alone cannot do: a steady flow of Google reviews, a complete Business Profile, and pages that answer the specific question behind the query rather than describing the clinic in general. That work is ongoing, and the next update to this page will say whether it moved.
What to take from this
- 01Local search growth is a slope, not a spike. Fifteen months in, this site is still climbing; anyone promising results in week two is selling something else.
- 02In a market of foreign residents, the non-Spanish queries are cheaper to win than the Spanish ones — sometimes without a translated page at all.
- 03Mobile click-through was 3.6× desktop. Build for the phone and put the booking action where a thumb already is.
- 04Publish the queries you have not won. It is the only way a reader can tell whether the rest of the numbers are real.
Method & sources
All search figures come from Google Search Console for the domain property sc-domain:prismaclinicmarbella.es, pulled through the Search Analytics API on 1 September 2026. Windows are stated next to every number: the headline totals cover 1 June 2025 – 29 August 2026, and query, country and device breakdowns cover the twelve months to 1 September 2026.
June 2025 is the first month with recorded search data for this property, and August 2026 is partial — Search Console data was complete through 29 August at the time of writing.
Impressions and clicks measure search behaviour, not revenue. This page makes no claim about bookings, patients or income, because that data belongs to the clinic and is not something a developer can verify. What is shown is the part that can be checked.
Google Search Console reports a sampled subset of queries and hides those with very low volume, so query-level rows will not sum to the property totals.